The machine is built around the premise that, as it twists and provides resistance on your abs, you will lose belly fat. This is what my new client had been expecting. The problem is, “spot reduction” — or the loss of fat in one area of the body from working the associated muscle group over and over — is not possible. Working your abs hard enough will strengthen them, which is a good thing, but the body needs a different kind of stimulus to mobilize and actually lose fat.
It enables you to build your own list of prospects and follow up with them. This enables you to brand yourself as an expert, a leader, and the one your prospect would want to be in business with.